Whether you need to advertise your brand, a new product or a service, video is one of the most powerful ways in which to reach new and existing customers.

After all, we are naturally drawn to moving images, which gives you an advantage over just still pictures and text. Video also enables you to get your message across fast, whilst taking full advantage of the broad reach of social media channels. You may also get some free marketing if your video is shared by others.

Promotional videos come in all shapes and sizes…but the key elements are story and tone. Creating a storyline that also delivers your critical messages is vital. And how you deliver those messages is the clever bit. Sometimes comedy is used to great effect, other times a promo can be challenging or be high energy. Basically, it needs to fit the key message and represent you in the best possible way.