PROMOTE WITH VIDEO
Because a picture really is worth a thousand words
More likely to encourage a purchasing decision.
More likely your website will feature in Search results if video is featured
Whether you need to advertise your brand, a new product or a service, video is one of the most powerful ways in which to reach new and existing customers.
After all, we are naturally drawn to moving images, which gives you an advantage over just still pictures and text. Video also enables you to get your message across fast, whilst taking full advantage of the broad reach of social media channels. You may also get some free marketing if your video is shared by others.
Promotional videos come in all shapes and sizes…but the key elements are story and tone. Creating a storyline that also delivers your critical messages is vital. And how you deliver those messages is the clever bit. Sometimes comedy is used to great effect, other times a promo can be challenging or be high energy. Basically, it needs to fit the key message and represent you in the best possible way.
And let’s not forget, Google LOVES video. It will rank sites with video much higher than text only pages, so your business will appear in more Google searches.
Video can become a major part of your marketing strategy, raising awareness and getting your key sales messages across…not mention the power of video content being shared across multiple social media platforms, increasing your reach without any additional cost.
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