HCF Blog 4
Welcome to the fourth blog post in our series documenting our collaboration with the Herefordshire Community Foundation (HCF). The Wild Edric Media team has been working closely with HCF to film a series of interviews that highlight the positive impact the foundation has across Herefordshire.
These films will form part of a wider promotional video showcasing how HCF supports individuals, charities and businesses throughout the county.
Sassy Filming in Leominster
Wild Edric Media recently had the pleasure of visiting Sassy, an independent clothing store located on Drapers Lane in Leominster. Drapers Lane was named one of the “prettiest streets in Britain” by The Telegraph in January 2026, recognised for its historic charm and vibrant independent shops — with Sassy being a perfect example.
To minimise disruption while the shop remained open to customers, we set up a single camera and compact lighting setup. We were there to film an interview with Annie Mee, the owner of Sassy. Although Annie was initially a little nervous about being on camera, we soon put her at ease and captured a relaxed, engaging interview. After the interview, we captured some B-roll footage around the shop, featuring Annie in her element. Once filming wrapped, we packed up and left the team to continue their day — although Eli couldn’t resist making a small purchase before we left.
Filming at Herefordshire Community Foundation HQ
Last week, we also had the opportunity to visit Herefordshire Community Foundation headquarters to film an interview with Bridie Sullivan, CEO, and Robert Robinson, former High Sheriff of Herefordshire and newly appointed Chairman of the foundation.
It was fantastic to work alongside the HCF team and hear first-hand about their passion for supporting communities across the county. Filming at the foundation’s headquarters allowed us to capture an authentic and meaningful insight into the organisation’s mission and impact.
What’s Next?
We now have just one interview left to complete in this filming series. Due to scheduling challenges, this final interview will take place at the end of March. In the meantime, we’ll begin editing the interviews we’ve already filmed.
The next blog post will be the final one in this series, and it will be published once the last interview is complete. We’re really looking forward to sharing the finished promotional video for the Herefordshire Community Foundation.
The final film will help raise awareness of the incredible work HCF does and demonstrate how their grants support individuals, charities and businesses across Herefordshire.
