The Wild Edric Media team are delighted to be featured in the Business Direction Magazine again here’s the full article:

Have you ever considered advertising your business on TV but assumed it was out of your budget? Think again. Herefordshire-based video production company Wild Edric Media is making TV advertising accessible and affordable for small to medium-sized enterprises (SMEs), across the region through their partnership with the AdSmart from Sky platform. AdSmart is Sky’s targeted TV advertising solution, specifically designed for SMEs. It uses location and demographic data to ensure that adverts reach the most relevant audiences—whether that’s by age, income, household composition, or even seniority in a business setting for B2B campaigns. Carl Walker, Managing Director of Wild Edric Media, explains: “We’ve been working with Sky for three years now, creating engaging 30-second TV adverts for a range of businesses across Herefordshire and Worcestershire using the AdSmart platform. The beauty of targeted TV advertising is that it not only makes TV a viable option for SMEs, but also allows them to speak directly to their ideal customer base. As an experienced Sky Production Agency, we handle the whole process—from concept design and filming, through postproduction and broadcast clearance. Once the ad is ready, it can be shown on Sky channels from just £3,000.” Whether you’re looking to raise brand awareness, launch a new product, or connect with a specific customer segment, Wild Edric Media offers an end-to-end service that takes the stress out of TV advertising and delivers real results.

Affordable TV Advertising for SMEs with Wild Edric Media and AdSmart from Sky

Have you ever thought about advertising your business on TV but assumed it was too expensive? Thanks to Wild Edric Media, a Herefordshire-based video production company, TV advertising is now more accessible and affordable for small to medium-sized enterprises (SMEs). Through their partnership with AdSmart from Sky, they are helping local businesses reach highly targeted audiences without the high price tag often associated with traditional TV campaigns.

What Is AdSmart from Sky?

AdSmart is Sky’s targeted TV advertising platform, specifically designed to support SMEs. It uses detailed location and demographic data to ensure adverts reach the most relevant viewers. Businesses can target audiences based on factors such as age, income, household makeup, and even professional seniority for B2B campaigns. This makes TV advertising far more precise and cost-effective than traditional broadcast methods.

Expert TV Advert Production in Herefordshire

Carl Walker, Managing Director of Wild Edric Media, explains:
“We’ve been working with Sky for three years now, creating engaging 30-second TV adverts for a range of businesses across Herefordshire and Worcestershire using the AdSmart platform. The beauty of targeted TV advertising is that it not only makes TV a viable option for SMEs, but also allows them to speak directly to their ideal customer base. As an experienced Sky Production Agency, we handle the entire process—from concept design and filming to post-production and broadcast clearance. Once the ad is ready, it can be shown on Sky channels from just £3,000.”

This comprehensive service means businesses can access professional TV advertising without the complexity or cost that many expect.

Why SMEs Benefit from Targeted TV Advertising

Whether you want to increase brand awareness, launch a new product, or reach a very specific customer segment, targeted TV advertising offers measurable advantages. With Wild Edric Media, SMEs can achieve:

• Highly targeted audience reach

• Professional TV advert production

• Affordable advertising packages

• Full support from concept to broadcast

End-to-End TV Advertising Solutions

Wild Edric Media removes the stress from TV advertising by managing the entire journey. They guide businesses through planning, scripting, filming, editing, and final approval—ensuring every advert is polished, compliant, and ready for broadcast. With packages starting from £3,000, TV advertising is now a realistic and powerful option for local businesses across Herefordshire and Worcestershire.